Guest Byline Submissions How-To Marketing Articles
This is your opportunity to tell the world why your company is awesome. But you’ll need to do it tactfully, and that’s the tricky part. Submit your post via Google Doc to Please make sure that you set your sharing permissions to “Anyone with the link can edit”. Kayako’s customers are a group of more than 50,000 support professionals around the world. On his about page, Marc Ensign takes his work seriously without taking himself too seriously. Marketers know there’s value in keeping a casual tone in the content they create, but to attract customers, you need to prove you have discipline and integrity.
It’s your story and your opportunity to establish a connection with visitors. There’s nothing wrong with looking at how other businesses present themselves. Analyze their About Us pages to see what works and to get ideas that you can apply in an original way (don’t copy!) to your own page. The business owner’s childhood pet was the inspiration for the company. The About Us page was the perfect place to tell that story.
Instead, the page is straightforward and helpful. TalEx began when two women left a major recruiting firm to build their own. TalEx has since seen unprecedented growth at 4,900% in the three years. The company’s about page captures this history and more.
Please include your LinkedIn or Twitter profile. How-to’s, listicles, and educational articles supported by relevant research are preferred. We are experts in HubSpot and inbound marketing, Diamond partners with HubSpot and members of the HubSpot Partner Advisory Council.
This can help you attract new clients and grow your business. We are always looking for quality content from guest contributors. And as mentioned above, we will allow one hyperlink in your article so that all our readers can click-through to your site or social account should they wish. We kindly ask you to share the article on your social media accounts in return. All we ask is that the article is original (i.e. not published anywhere else, including your own website), that it is of high quality and is over 1,500 words in length. You’ll start receiving free tips and resources soon.
Or, if you’ve invested in digital marketing assets like videos or case studies, your About Us page is a good home for them as well. Links included in the article should be related to the content and only used to provide more context or back up a claim/stat. Avoid mentions of products or services and self-promotion links unless related to the subject. If you reference specific products or services, link to the pages where they’re described in detail. At the end of your About Us page, include a link to your Contact page so visitors can take the next step in the buying process.
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Update your About Us page as your company evolves and grows. If you target new markets, develop new applications or add key people to your team, those might deserve mention on your About Us. For my dog food manufacturer client, we included a photo of the founder with his two dogs. It positioned him as a dog lover and also implied that he wasn’t just the company’s owner, he was also a customer. Include your real photo and also pictures of your employees with products if appropriate. In fact, they’re more interesting if they’re not.
Business Know-How Browse hundreds of helpful articles on everything business. While creating content for Aim too Succes, make sure there are no language errors. The first criteria to assess your article is the expertise and authority of the author and the quality of the written piece. The marketing tactics you shared with me took our small family-owned restaurant from zero at startup to well over $1 million annually. Honestly, I never expected to get to that level or do it so quickly.
You’ll be standing out from a sea of about us and about me pages in no time. Cathy Derus’ site features bold images and crisp text. The site also highlights Cathy’s appearances in major media outlets and publications, like Entrepreneur and Cosmopolitan.
On her About Us page, we told her story of immigrating to the U.S. She loved her new country but missed her favorite foods and flavors from home. That was the catalyst for her to start the company, which today successfully sells its products in Whole Foods and other major chains.