Top 6 Event Management Blogs All Planners Should Read

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You are at the right place, write for us on Social media for event engagement, digital signage content ideas, internal communication and other related topics. Some events help brands not only achieve their goals but also achieve the status of legendary must-attend events. Let’s take a glance at their organizers’ tricks and use them as a cheat sheet for making your event marketing more effective.

That’s why I was not only relieved, but surprised and delighted, when I attended a holiday party that featured a live, interactive version of an arcade game. A well-known speaker spits out her favorite one-liners along with the latest buzzword, and the next day, everyone is posting, tweeting, and reporting back to their bosses with the same line. An event recap doesn’t have to be a play-by-play account of the day’s events. This can be repetitive for attendees and not very exciting for non-attendees. Reach an audience of more than 2.3 million active marketing professionals.

Roughly 60% of marketers believe their own websites are the most effective channel for marketing their event. It allows you to build and maintain strong relationships, acquire new customers, create robust partnerships, and nail business KPIs. If you want to squeeze every bit of value from this channel, take care of promoting your event. Conferences are large-scale events, which focus on educational speeches from industry leaders and experts. They often include workshops and networking sessions to double the attendees’ benefits.

As a result, it brought the brand almost 89 thousand publications, 166,000 followers, and attracted over 100,000 visitors. If you want to not only promote your event but also keep the audience attracted for a long time, consider using chatbots. Hubspot knows a little something about employing this strategy. Companies use this type of event to showcase their upcoming products to potential or existing customers.

The post is likely to be more entertaining and accurate — and it will be more fun to write. To enable your event to get the exposure it deserves, we’ll ensure that it receives ample press coverage. We’ll also execute a post-event marketing campaign to let everyone know how great your event was, as well as build up hype for your next event. Event marketing involves creating real-life brand experiences that help you gather your target audience in a single location and spark their curiosity about your offering.

If we are interested, we will reach out to you to share our full editorial guidelines and ask for a draft. While we encourage drawing from your own experiences in business to support your ideas, over-the-top self-promotion will prevent us from publishing your article. The same goes for dense jargon and abstract, blanket assertions. While BizBash’s content will help you learn about the industry, some of their tools can help you in your day-to-day work. Their venue-finding tool and supplier directory can help you to find the right venues and suppliers for any kind of event. They have experience helping their clients put on some pretty memorable events like Comic-Con, The Color Run, and the X-Games.

Find ways for them to interact with your brand in a way that creatively spells out how it can benefit them. It also proved to be really helpful — 93% of attendees said that the experience provided them with valuable insights on how to use Facebook for business. The experience included “flavor rooms”, which were each complete with decor and fragrances unique to a certain flavor. The pop-up also included snack and drink lounges with M&M-themed cocktails — which, I’m willing to bet, we’re great opportunities for M&M to appear on different attendees’ social pages. The primary purpose is to experience a brand in a tangible, offline way, but you’ll still want an online dialogue around it. Also, each version of your event description may include different information.

Using participatory, hands-on, and tangible branding material, the business can show its customers not just what the company offers, but what it stands for. If you find the right words to describe your event, you will grab the target audience’s attention and make your project a success. But if you don’t, you will doom your event marketing campaign to failure.

It is essential to disclose information to us if you have mentioned any brand/company in which you have vested interest. We are authorized to make edits or remove any information or business mention or any other information from the content submitted if we find it irrelevant or unfit to be published. However, we are not only confined to these categories listed below. With an expertise in a specific area to share their knowledge and contribute to our Insights section. We are on a mission to build a comprehensive repository of knowledge in various aspects of mobile advertising, app marketing, app development and analytics. Take your team step by step on how the event should be executed.